Al-Ghaf Dynamics appoints Rabab Khodary to its Clinical and Innovation Advisory Board
Rabab Khodary joins Al-Ghaf Dynamics’ Clinical and Innovation Advisory Board as Senior Clinical and Innovation Advisor, PRO and Access Lead.
Senior Clinical and Innovation Advisor, PRO and Access Lead
Al-Ghaf Dynamics has appointed Rabab Khodary as Senior Clinical and Innovation Advisor, PRO and Access Lead, on its Clinical and Innovation Advisory Board. The appointment brings more than 11 years of experience in market access, pricing and health economics to the company’s work across the Middle East.
Rabab will advise on patient-reported outcomes (PROs) and access, working with company leadership and fellow advisory board members. Her focus will include regional adaptation of PRO approaches, evidence-generation priorities and patient-centred measurement that helps organisations understand patient journeys and barriers to care.
Based in Saudi Arabia, Rabab’s career connects pharmaceutical innovation with healthcare policy, payer decision-making and commercial strategy. She has held senior roles including Country Head of Value & Access at Novartis Saudi Arabia and Pricing & Market Access Director at Vertex Pharmaceuticals. Her experience spans engagement with government authorities, regulators, national payers and healthcare institutions.
Her perspective on the relationship between patient access, healthcare-system sustainability and pharmaceutical value will inform the Board’s strategic discussions. She will also review selected PRO and access frameworks for clinical relevance, feasibility and regional fit, and advise on relevant opportunities for collaboration.
The appointment complements Al-Ghaf Dynamics’ approach to connecting regional intelligence, scientific evidence and practical execution. Within its Medical Communications & Market Access service line, the company supports evidence generation, RWE/HEOR, access strategy and stakeholder engagement across Middle Eastern healthcare markets.
Rabab holds a master’s degree in Cell & Molecular Biology from San Francisco State University and a bachelor’s degree in Medical Technology from King Abdulaziz University.
About Al-Ghaf Dynamics
Al-Ghaf Dynamics is a GCC-based healthcare consultancy, services and digital solutions company helping organisations navigate complex Middle Eastern markets and translate strategy into execution and measurable impact. Its four integrated service lines are Medical Communications & Market Access, Population Health Management, Public Health and Emergency Response, and Education & Learning. Learn more at https://www.ghafdynamics.com/.
Media enquiries: main@ghafdynamics.com | +971 4 439 6347
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